It was earlier this month that Sujain Krishnan, the founder of Melbourne Watch Co. (MWC) shared a picture on Facebook of a cake with four candles, surrounded by watches. I could have used that picture to illustrate this story but I rather prefer returning to the first picture of an MWC pice that I posted here […]

I’m posting this review at the same time with a retrospective article on Melbourne Watch Co’s first four years of existence. In this short time, they grew from a startup launching its watches on crowdfunding websites to a well-established microbrand with a showroom and a workshop in Melbourne. While the Portsea is not a new […]

Viqueria is a new Italian microbrand that will do later this year a Kickstarter fundraising for their debut collection, called Roma. Behind Viqueria, we find two friends and business partners, Nicolò Debenedictis and Omar Dimauro, who also founded 2DStraps in 2012. They make high-end straps using Italian leather and they now want to do more, […]

It was about three years ago that I first wrote about Erroyl, an Australian microbrand that is close to my heart. At that time, I asked that someone, please explain me the Australian enigma, how come so many fantastic watch microbrands are based there? I still could not get my head around it and I […]