Torontonians are really spoiled when it comes to high-end mono-brand boutiques. After Cartier, IWC, Jaeger-LeCoultre, Panerai and many others, just at the start of the holiday shopping season, TAG Heuer opened today its first Canadian freestanding store in the heart of Toronto at Yorkdale Shopping Centre. This will be the place where the latest novelties […]

Years ago, my friend and I each got identical TAG Heuer Monaco watches. I wore mine all the time while my pal kept showing up everywhere wearing his Citizen Eco-Drive. I made fun of my friend for “being afraid“ to wear his Monaco. If it was raining, or too hot, or too cold, my pal […]

In August of 1997, I was 19 years old and preparing to enter university. I was also completely obsessed with Formula 1. And my ship had come in. The Federation Internationale de l’Automobile (FIA), the governing body of international motorsports such as Formula 1, had just issued me a personnel pass. I had been hired […]

What is it about wearing your watch in the water that is so fascinating? While I am too scared to wear my most expensive watches in the water, I recently bought a Citizen Eco-Drive diver for the specific purpose of wearing in the pool and ocean. And I know guys who wear a watch into […]