Whenever I hear Heuer, or TAG Heuer, in my mind there is a square shaped Monaco chronograph appearing, probably I’m not alone with this. Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco became an icon racing, worn by legends, a symbol of the ’70s. Named by Jack Heuer following […]

I had the pleasure to sit down with Bastian Baker, a young Swiss singer and songwriter who has joined last year the OMEGA family as a brand ambassador, to talk about his career as a musician and of course about OMEGA. One of Switzerland’s most successful performers, at only 23, he’s considered to be one […]