These days, there are so many watch brands popping up with pompous names and epic stories, involving WWII battles, fighter jets, racing tracks and you name it, but their watches are painfully boring, often rebranded AliExpress junk, sold for a hefty profit. These guys will know how to package everything in cutting-edge websites and glamorous […]
It has been a while since my last Micro roundup, but right now, there are three projects on Kickstarter that I really think you should take a look at. The Baltic project is already fully funded, surpassing their goal several times on their first day, BOLDR is getting there while Trintec is also fully funded. Baltic […]
In the previous post, I wrote about the Nomadic Empires timepiece collection by Amir Watches from Kazakhstan that was announced to come to Kickstarter. Well, it’s live now! The story behind this collection is very interesting, it explains the reasoning behind its unique design. Beyond its story and design, the specs too make these watches […]
One of the most interesting and fascinating aspects of microbrands is that they open up new territories for watch design, corners of the world that have no watchmaking tradition, but now they can bring their own interpretation of horology. Such is the case with Amir Watches, a watch brand from Kazakhstan, that in the coming […]
This is the first time that I cover AEVUM, and before going into the details about the Apex, let me start by giving you a bit of background info on this Canadian microbrand. Bryan Farquharson, the founder, is an avid automotive enthusiast with a soft spot for 70’s to 90’s Japanese cars. What do you […]