Viqueria is a new Italian microbrand that will do later this year a Kickstarter fundraising for their debut collection, called Roma. Behind Viqueria, we find two friends and business partners, Nicolò Debenedictis and Omar Dimauro, who also founded 2DStraps in 2012. They make high-end straps using Italian leather and they now want to do more, […]

It was about three years ago that I first wrote about Erroyl, an Australian microbrand that is close to my heart. At that time, I asked that someone, please explain me the Australian enigma, how come so many fantastic watch microbrands are based there? I still could not get my head around it and I […]

It was on Microbrand Watches Facebook group that I discovered this project that brings together Elegantsis, a Taiwan-based watch brand with JSK Moto, a motorcycle design company from California. It was the red model, the Rhodium Omega that really caught my attention with its bold racing attitude. It looked like a watch that craves for open […]

OMW‘s stunning debut timepiece, the Elementor promises to be the first coloured forged carbon fibre wristwatch on Kickstarter. The OMW Elementor is crafted from a coloured forged composite carbon — a tough, lightweight material used in the production of the world’s most prestigious designs, like supercars and the aerospace industry. The process means that no […]