In the past year, Mido is expanding in Canada, with more prestige retailers being added to their list of points of sale, yet we still have a lot to discover about this amazing brand. Georges Schaeren found Mido on November 11, 1918, the same day as the armistice, therefore 2018 is an important date for […]

Swiss newspaper NZZ am Sontag reports that in 2019 Swatch Group won’t participate in the annual jewellery and watch fair, Baselworld. This is a huge blow for the Baselworld since Swatch Group, owner of 18 brands, such as Hamilton, Tissot, Longines, Omega, Breguet and others,  was their biggest exhibitor. Swatch Group CEO, Nick Hayek told NZZ […]

A few high-end watch brand have realised that if there is a solid second-hand market for their watches, their prestige can only grow. The latest brand to add a pre-owned section on their website is MB&F. If you are looking for a hard-to-find grail like the HM4 Razzle Dazzle that was limited to only 8 […]

Not everyone wants to go with the crowd, some of us we can’t care less to fit in, we want to be different because we are not afraid to think outside the box. Mainstream watches won’t satisfy us, every other clueless Joe is flashing the same watch, we need to have something different! Luckily, we […]