Author: Adam Sofineti

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.

Hemel is another one of those microbrands that I had the privilege to discover from their very early stage. With every new collection, Marvin Menke, the founder and the creative soul behind Hemel, proves his sharp eye for great design.

One of the things that fascinate me about watches is their endless diversity. There is always something new around the corner, an unexpected design, maybe a brand that I just discovered. This is the case with Rotary, a brand that

Watch lovers should lookout for a new star, soon to appear on the microbrand canopy, Stella Watch Company from New York City. They will launch on Kickstarter in the next few weeks and before that, I wanted to have a

When a project is funded on Kickstarter in one minute and then in the next two days it beats its goal by more ten times, as it happened with the DRZ_03, there are two explanations, either the owner had a

I don't want you to tell me that you were not warned, Direnzo is about to go live with a new model, the DRZ_03 Eclipse. Our regular readers know that I'm a huge fan of Sergio Godoy Di Renzo's creations,