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Amsterdam, The Netherlands (16 April, 2010) – TW Steel, the Dutch brand specializing in oversized watches, announced Friday that reigning IZOD IndyCar Series Champion, Dario Franchitti, is to become a Global Brand Ambassador. Franchitti, IndyCar Series Champion in 2007 and 2009, was announced as TW Steel’s latest ambassador as he began preparations to defend his [...]

Amsterdam, The Netherlands (March 17, 2010) – TW Steel celebrated the start of BASELWORLD 2010 by unveiling its new ‘Renault F1 Team’ collection – the first executions produced as the Dutch watch brand beings its associations as ‘Official Timing Partner’ to the Renault F1 Team in 2010. TW Steel’s newest offerings are based on two [...]

Amsterdam, The Netherlands (March 18, 2010) – TW Steel, the Dutch watch brand ‘Big in Oversized Watches,’ launches its latest TECH executions at BASELWORLD 2010 today. On display for the first time, the collection consists of seven new models, available in either 45 mm or 48 mm editions, with the styling founded on the popularity [...]

Amsterdam, The Netherlands (March 4, 2010) – TW Steel, the international Dutch watch brand renowned for exceptional oversized watches, is delighted to announce a partnership with Brazilian Formula One driver, Lucas di Grassi. The 25-year-old from Sao Paulo will make his Formula One debut at the ʻGulf Air Bahrain Grand Prixʼ on Sunday, March 14th, [...]

Amsterdam, The Netherlands (December 2009) – TW Steel, the international Dutch watch brand specializing in oversized watches, is please to announce a partnership with Ian Thorpe, one of Australia’s most prolific sportsmen. Thorpe (27), a five-time Olympic gold medalist and eleven-time World Champion in freestyle swimming, is the first Australian brand ambassador to be unveiled [...]

Amsterdam, The Netherlands (22 December, 2009) With just under three months to go before the watch world congregates in Switzerland at BASELWORLD 2010, 18th – 25th March, TW Steel’s Chief Executive Officer, Jordy Cobelens (27), took time out from his schedule to give his thoughts on how ‘The Watch in Steel’ is gearing up for [...]

Amsterdam, The Netherlands (19th of August 2009) – TW Steel, the Dutch brand whose name means ‘The Watch in Steel’, has joined an elite band of watch makers courtesy of the introduction of its new five-model CEO Tonneau collection. While the unmistakable Tonneau shape epitomizes a very traditional and attractive look, TW Steel has again [...]

Westhampton, NY (July 1, 2009) – TW Steel, the brand of oversized watches, partnered with top retailer London Jewelers to sponsor the annual Hamptons Golf Classic on June 29, 2009 at Hampton Hills Golf & Country Club in Westhampton, New York. The hosts of this year’s Hamptons Golf Classic were Chris Duhon of the New [...]

Amsterdam, The Netherlands (June, 2009) – TW Steel is pleased to announce its all new ‘Icon’ collection. Having led the way in the oversized watch market since its launch in 2005, TW Steel has created its four model ‘Icon’ collection to serve as an entry level range with prices starting at just $240 (€ 149-). [...]

Amsterdam, The Netherlands (June 22, 2009) – TW Steel, the Dutch watch brand, capped a stellar evening’s entertainment on June 20th, 2009 at the Grand Prix Ball in England, by crowning Miss Olivia Ortiz as the overall winner of ‘Miss TW Steel 2009’. Before a packed and enthusiastic audience at the glamorous black-tie function, the [...]