Archive for Swatch Group
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You are browsing the archives of Swatch Group.
It only takes a glance to recognize the 1960s. This extraordinary period’s unmistakable look and feel lives on in the movies and the music, architecture and design we still admire today. German design from the 1960s reflects the era and stands apart in a world of its own, stylish in a retro-modern way, elegant and [...]
A statement of principle: less is more. Minimalism. Modern design. Function takes on form, and color is transformed into a subtle range of grays. The PanoMaticLunar XL. The quintessential understatement.
The PanoMaticLunar XL presents the classic lines and look of the PanoMatic XL models in an understated, eloquent form. Set within the galvanized matt gray dial [...]
18 January 2010 – No watch is more closely identified with OMEGA’s pioneering spirit than the Speedmaster.
The legendary chronograph has a long list of adventures to its credit, including every one of NASA’s piloted missions since May of 1963. When Buzz Aldrin stepped onto the lunar surface in 1969 wearing his OMEGA Speedmaster Professional, the [...]
18 January 2010 – The OMEGA Skeletonized Central Tourbillon Co-Axial Platinum Limited Edition is the ultimate expression of the watchmaker’s art. Each watch is handcrafted in OMEGA’s Cellule Haut de Gamme (Tourbillon Atelier) in Bienne by a select group of horologists.
In a Tourbillon movement, all of the main components responsible for the timepiece’s precision are [...]
The Breguet silicon balance spring enhances the new Breguet Tradition timepiece
REF.7047PT/11/9ZU
The balance spring is one of a series of vital parts at the heart of the movement. Its regular oscillations give the movement its rhythm and regulate the flow of time. Crucial to the workings of a mechanical watch movement, the balance spring is also [...]
A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time and the moon that entrances us with its rounded, delicate lines the new Longines PrimaLuna is a tribute to this silvery star. Its soft silhouette is enhanced by the exquisite purity [...]
Thursday 07 January 2010 – Every constellation in the universe has its brightest stars, and in OMEGA’s newly-redesigned Constellation line, nothing glitters more brilliantly than the unique and luxurious Constellation Baguette.
The Constellation Baguette has been created with a strong and vivid visual identity – its dial displays a dramatic supernova structure which emanates boldly from [...]
Friday 11 December 2009 – The “Milestone 1941” Collector’s Piece is the ninth release in OMEGA’s Museum Collection. The Museum Collection is the result of OMEGA’s desire to combine the historic values of the brand with its dedication to state-of-the-art horological standards. Each year, the OMEGA Museum Collection selects one classic timepiece – it has [...]
Friday 04 December 2009 – OMEGA, the Official Timekeeper of the Olympic Games, celebrated the opening of its Boutique in the Fairmont Hotel Vancouver today. The breakfast event and ribbon cutting ceremony featured Caroline Faivet, CEO of Swatch Group North America, OMEGA Brand Manager North America Gregory Swift, Dave Cobb, Executive Vice-President and Deputy CEO [...]
Longer lasting than flowers, less fattening than chocolate
Love is meant to endure. Shouldn’t the present you give to express your love do the same thing? Chocolate is delicious but it will soon be eaten and forgotten (unless it has added unwanted pounds). Flowers are beautiful but before long, they will wilt and be thrown away [...]