Yesterday, at Sotheby’s Important Watches auction held in Geneva, a unique Heuer Carrera reference 1158 chronometer in 18k gold, once owned by Swedish Formula One driver Ronnie Peterson, was sold for a record breaking price. Estimated to be in the 10,000-20,000 CHF range, it ended up fetching 225,000 CHF, that’s almost $300,000 CAD. The reference […]

A Bugatti will always be turning heads and when the high-performance car brand has unveiled their latest Chiron at the Geneva International Motor Show 2016, it did not go unnoticed. A supercar needs a super-watch, and with Bugatti it is Parmigiani Fleurier who is responsible for creating timepieces as fascinating as the car. This time, […]

In a few days, on October 29th, we will finally know the name of the watches that will receive a reward in one of the 16 categories of the Grand Prix d’Horlogerie de Genève, plus the big prize, the most coveted, “Aiguille d’Or” Grand Prix. I empathize with the jury that has to decide on the winners, I can imagine […]