Whenever I hear Heuer, or TAG Heuer, in my mind there is a square shaped Monaco chronograph appearing, probably I’m not alone with this. Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco became an icon racing, worn by legends, a symbol of the ’70s. Named by Jack Heuer following […]

I had the pleasure to sit down with Bastian Baker, a young Swiss singer and songwriter who has joined last year the OMEGA family as a brand ambassador, to talk about his career as a musician and of course about OMEGA. One of Switzerland’s most successful performers, at only 23, he’s considered to be one […]

World-renowned Irish actor Pierce Brosnan became for the next three years the official ambassador of independent watchmaker Speake-Marin. We all know him from movies like Thomas Crown and his great impersonation of James Bond. Personally, when it comes to Brosnan and watches, I can’t get out of my mind that scene from The Fourth Protocol, […]

TW Steel teamed with Los Angeles based Feldmar Watch Company last night, Thursday 4th September, to host the official US launch of its brand new Kelly Rowland Canteen Bracelet Special Edition timepiece (TW312 – $650). Kelly Rowland, a global TW Steel brand ambassador since 2011, attended the launch along with TW Steel CEO and co-owner […]