Next week at Baselworld, the press is invited by TAG Heuer to attend two press conferences. On Wednesday, March 18, TAG Heuer CEO Jean-Claude Biver and General Director Guy Sémon will speak about their brand strategy and new products. While on Thursday, Mr. Biver will announce “a unique collaboration with global partners that will marry […]

Baselworld will open its doors in less than a week and as an appetizer, let me introduce you to three new models by Chopard: the absolute racing piece, the Mille Miglia GTS Power Control, the elegant L.U.C Regulator and for ladies the diamonds and steel Happy Sport 30mm Automatic. Mille Miglia GTS Power Control Chopard […]

It is the second consecutive year that Sylvain Dolla, the CEO of Hamilton would do a North American tour, presenting their upcoming collection of men’s and ladies’ watches that are officially launched at Baselworld. This year, I had the pleasure to be invited to this special event, to go trough all the new Hamilton watches […]

Breguet has just announced the Tradition Automatique Seconde Rétrograde 7097, the latest model of their Tradition collection that will be unveiled next year at Baselworld. The new watch, like the rest of the Tradition collection, is inspired by the “subscription watches” and recalls the genius of Abraham-Louis Breguet who first produced these one-hand watches in […]

The Fireman Storm Chaser Pro is the latest of the “Storm Chaser” chronographs designed by BALL Watch under the impetus of its partnership with Dr. Joshua Wurman, a distinguished meteorologist and member of the BALL Explorers Club. Dr. Joshua Wurman is a BALL ambassador since 2008; his outstanding scientific achievements made him a natural choice […]