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2016 Annual Guide to Buying Watches for Her

Rado Coupole Mini

Rado Coupole Mini

I have been very interested in ladies’ watches for the past few years.

After I had been collecting for a while, my wife started to want a quality watch. She doesn’t really care about watches, but she started to feel left out when we went out and everybody else had nice watches. So I decided to buy her a really good watch for our anniversary. I spent months looking at ladies’ watches and realised right away that there are very few mechanical watches for women. And Caroline definitely wanted a mechanical piece- otherwise, what’s the point? She already had a few quartz.

Rolex Lady Datejust

Rolex Lady Datejust

On the big day, I took Caroline to our local AD of fine watches. I wanted her to choose, although I gave her a few suggestions. It came to down to a choice between the Cartier Ballon Bleu and the Rolex Lady Datejust 31mm with floral rhodium dial. Caroline chose the Rolex and I still think this is the BEST ladies watch ever made — its beauty, quality and versatility is off the charts. It is just a sensation example of quality watchmaking with a feminine touch. It is perfection, in my opinion.

But how do you build a collection for a lady? Can you find less expensive watches for women? I certainly won’t be buying a Rolex every year! What options does a lady have if she wants to buy a nice watch?

Tissot Danica Patrick chronograph

Tissot Danica Patrick chronograph

Most ladies watches have quartz movements. This seems to make sense because very few ladies are interested in winding or setting a mechanical movement. Male watch nerds LOVE adjusting their watches and playing with the movements. But women generally don’t care much about mechanics. Caroline relies on me to set her Rolex and this is true for other couples I know. Also, ladies don’t seem to wear their watches all the time, so mechanical movements are less practical for them as they stop ticking without winding. There is no shortage of quartz watches for ladies, I even added a Tissot Danica Patrick racing quartz chronograph to Caroline’s collection. But what about the woman who wants a proper timepiece?

Tissot answered the call recently with the Ballade Ladies Watch — a gorgeous and affordable mechanical watch with a COSC-certified movement. This new ladies piece is available in different colours and I think Tissot really knocked it out of the park with this one. I would totally buy one for my wife. The Ballade Ladies Watch offers everything cool about mechanical timekeeping at a price that makes it a great candidate for Christmas stockings.

Oris Artelier Date Diamonds (28 mm) with 52 diamonds set into the bezel and a further 11 diamonds on the dial.

Oris Artelier Date Diamonds (28 mm) with 52 diamonds set into the bezel and a further 11 diamonds on the dial.

But wait, it gets better. Oris, who only make mechanical watches, offer some ladies models. They have ladies divers as well as really dressy watches. Oris has always been good at delivering value, and if you wear an Oris yourself, you could buy one for your wife. Another brand that does a few cool things for ladies is Hamilton. They offer a few candidates for your wife’s wrist. So you have Tissot, Hamilton and Oris, but that’s still not a huge selection compared to men’s watches. Perhaps that’s why women started smaller men’s watches. I bought a TAG Heuer Monaco (37 mm) 5 years ago and I later noticed it on TAG’s website… as part of the women’s collection! The fact remains that women have fewer choices of mechanical watches than men.

Cartier Ballon Bleu 28 mm, steel Ref: W69010Z4

Cartier Ballon Bleu 28 mm, steel Ref: W69010Z4

If your wife is fine with a quartz, then you have no problem because there are tonnes of battery-powered watches for ladies. Even very high-end watchmakers choose quartz for ladies: Patek Philippe, JLC and others charge fortunes for a ladies’ quartz. The Cartier Ballon Bleu quartz is cool because, with no seconds hand, nobody can even tell it’s not automatic.

Longines DolceVita (Ref. L5.258.5.79.7)

Longines DolceVita (Ref. L5.258.5.79.7)

You can find more affordable quartz from many brands. Consider Rado, their quartz models offer cool and innovative materials, which add a cool element to a quartz engine. They recently launched a Coupole Mini collection that is worth a look. Or the Longines Dolce Vita, a beautiful ladies’ quartz with a classic design. It’s not a bad thing for a woman to own a few quartz. Caroline will grab one of her quartz when she needs a watch and I am not around to set her Rolex. But when we go out somewhere, she prefers to wear her Rolex. She enjoys the style, but she also feels better wearing a proper mechanical movement. I guess she feels like she’s “in the club” when she has such a masterpiece on her wrist. Whereas I buy, sell and trade watches every month, Caroline will probably only ever own one high-end watch, so it made sense to go for a Rolex.

Omega Constellation Master Chronometer Small Seconds

Omega Constellation Master Chronometer Small Seconds

One great aspect of being married to a woman who wants a real watch is that it gives your hobby a second life. First of all, I enjoy fiddling with and setting Caroline’s Rolex. And I enjoy seeing it on her wrist. I also enjoy researching watches for her and shopping for them. With her Tissot chrono, I found it on sale just as I was shopping for her birthday present. Maybe for some occasion in the future, I would look for another watch for Caroline’s collection. I enjoy seeing what ladies models are out there. It sort of adds to my own aspirations.

What I would like to see for ladies is a manually wound watch, much like my own Montblanc. I would love to find a watch that I could just wind and set for Caroline, with no date, and head out for the evening. Caroline, for example, will not wear her Rolex much during the week. But she wants it for Saturday night dinner or a Friday rendezvous with friends. Having a manual movement and no date would be perfect, she could probably do it herself: wind it, set it and strap it on for a big evening out.

If your wife would like to wear a mechanical timepiece, you won’t find a huge selection, but there ARE some cool options. I hope that more watchmakers will continue to develop mechanical models for ladies. Have you exceeded your watch quota for the year? Would you like to scratch your itch without getting grief from your wife? Start shopping for a watch for HER! As always, the fun is in the search…

Yours truly,

TimeCaptain

 

Hamilton Jazzmaster Open Heart Lady

Hamilton Jazzmaster Open Heart Lady

Raymond Weil Shine collection

Raymond Weil Shine collection

Rado Centrix Open Heart

Rado Centrix Open Heart powered by the ETA C07.631 automatic movement.

Winner of the Ladies' High-Mech prize at the 2015 GPHG: Fabergé Lady Compliquée Peacock

If price is not an issue, here is the winner of the Ladies’ High-Mech prize at the 2015 GPHG: Fabergé Lady Compliquée Peacock

TimeCaptain is a self-confessed timepiece junkie.  He spends nearly all of his spare time buying,  selling,  trading,  researching, admiring and trying different timepieces. He's also a fanatic Formula 1 fan, having followed every single Grand Prix since 1991.  He switches to NFL football in the fall and roots for the Green Bay Packers. A child of the 1980's, TimeCaptain is mad about 80's music,  TV, cinema and pop culture.  Another interest of TimeCaptain is space exploration and the study of distant planets and galaxies. When asked about his favorite watch,  TimeCaptain remembers Enzo Ferrari's answer as to his favorite car- "the one I haven't built yet."