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Swatch bringings Spring and Summer to Montreal

The feminine Swatch Spring Breeze collection.

The feminine Swatch SPRING BREEZE collection.

Yesterday, I was at very colorful 5-à-7, a private event organized by the most colorful watch brands, Swatch, at their newly opened boutique in the heart of Montreal, to preview their 2015 Spring-Summer Collection.

Located at the corner of St-Catherine with De la Montagne, it is the first and so far the only Swatch street-front boutique in Canada. Especially on a chilly February evening, entering the boutique gave me the feeling that I just landed on a Caribbean resort. Forget the winter, welcome spring and summer!

Swatch Gran Turismo inspired by speed.

Swatch GRAN TURISMO inspired by speed.

Cats, parrots, the Instagram sensation Andy Baby, the French Bulldog and other pets inspired the My Pet & Me collection.

Cats, parrots, the Instagram sensation Andy Baby, the French Bulldog and other pets inspired the MY PET & ME collection.

The marine inspired Red, White & Blue

The marine inspired RED, WHYTE & BLUE

With IN THE PLAYROOM Swatch invites you to go back to the happy times of childhood, when you were playing Scrabble, Mikado, Operation of Monopoly.

With IN THE PLAYROOM Swatch invites you to go back to the happy times of childhood, when you were playing Scrabble, Mikado, Operation of Monopoly.

If it's summer, we should be SURFING THE WAVE

If it’s summer, we should be SURFING THE WAVE

My personal favorite, the Mediterranean Dolce Vita (launch date set for April 23, 2015)

My personal favorite, the MEDITERRANEAN DOLCE VITA (launch date set for April 23, 2015)

I love the humor of the Mediterranean Dolce Vita. Take for example the SARDINA.

I love the humor of the Mediterranean Dolce Vita. Take for example the SARDINA.

The Swatch boutique on St-Catherine boulevard, in Montreal

The Swatch boutique on St-Catherine boulevard, in Montreal

To further explore the Swatch’s new Spring-Summer Collection 2015, go to www.swatch.com

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.