The PARMIGIANI FLEURIER Atelier Collection an Exclusive Traveling Concept
For the very first time, Parmigiani Fleurier has created a complete collection of brand new, precious models solely designed to take its expertise right to the end consumer.
Parmigiani Fleurier has unveiled a new watchmaking concept. Through these extraordinary models, beyond the classic framework of Parmigiani collections, the brand shows itself in a bolder light than usual. Featuring dials which are hand-painted or set using extraordinary jewellers’ techniques, all the models in the Atelier Collection are created in the spirit of haute couture within the Parmigiani Manufacture itself, by craftsmen renowned as the very finest in their field.
A journey of shared passion
All designed as unique or very small series models, they form a collection with richness and change in mind. Exhibited on selected occasions and in groundbreaking settings, the Atelier Collection will travel throughout the world, often beyond the boundaries of traditional watchmaking routes, on a tour organized in conjunction with the brand’s sales outlets that lie in the vicinity of the chosen exhibition locations. The models will be available for sale exclusively at these events.
The traveling spirit of the Atelier Collection is reflected perfectly in the display cases and furniture selected to accompany it. Authentic trunks, custom-designed by Parmigiani for optimum modularity and ease of transport, are used to produce a stunning brand environment specially created for the Atelier Collection.
Ten or more exhibitions will be organized worldwide in 2010, with Zermatt as the first destination in January, followed by St-Moritz during the White Turf horse racing event in February. The journey will continue on to the Middle East, Asia and the USA.
Atelier Collection Kalpagraph Savane automatic – legend:
The traveler’s spirit, inextricably entwined with Parmigiani’s Atelier Collection, is a defining feature of the Kalpagraph Savane model. The grain and fine lines on its ostrich leather strap are perfectly stylized inside the two chronograph counters. A highly talented miniature-scale painter was responsible for this artistry, which is the only example of its kind in the world.
Atelier Collection Kalpagraph Manta – legend:
The Atelier Collection, with its travelling spirit, features a hallmark Kalpagraph Manta model in Abyss Blue. Its galuchat strap and perfect minuscule teeth are beautifully reproduced on the dial. The two chronograph counters, hand-painted in the same style, appear to be covered in the same skin. A unique feat in the world. The 444 diamonds set on the Atelier Collection Kalpagraph Manta weigh a total of 2.95 carats.
Source: Parmigiani Fleurier SA