BREMONT will open a boutique in New York

The interior of the upcoming Bremont boutique in New York

The interior of the upcoming Bremont boutique in New York

Bremont, the British watch brand famous for its pilot watches will open its firs standalone store in the US. The boutique is planed to open early spring 2015, in the newly refurbished 501 Madison Avenue, in Manhattan.

On the ground floor there will be a 900 square foot retail space with an additional 860 square foot of dedicated Bremont service centre, located on first floor.

As with the other Bremont boutiques, this one too is laid out to tell the story of the brand and that of its key partnerships. A framed Jaguar exhibit will sit alongside a hand finished leather wall which has a Bremont
movement beautifully embossed on it. The Boeing partnership will be highlighted by videos on a transparent LCD
screen which also incorporates the product, and a signature Martin-Baker ejector seat will also be on display.

Nick English, Co-Founder of Bremont:

We saw New York, and more importantly Madison Avenue, as a really essential string to our North American bow and a fantastic brand showcase as we continue to expand our retail channel. The US is already a big market for Bremont with a large proportion of our military business hailing from there. Moving forward the US is a very significant and crucial part of the brand’s strategy and we want to support our clients and retailer base on this side of the Atlantic as best we can. Bremont first arrived in the US in 2008 and we continue to be humbled by the level of support we have received from the American people.

Furthermore the new boutique will enable Bremont to support its enormously popular Bremont Adventurers Club
(BAC) in the US, where ambassadors and friends of the brand share their experiences with interested Bremont
owners and their guests.


501 Madison Avenue, New York, NY 10022

For more images of the boutique check out our dedicated Facebook album.

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.