The German watchmaker Panzera’s target is to offer really sleek and high quality watches, without breaking your account. As their marketing manager, Ethan Phillips, puts it:

Many people appreciate and desire quality watches and accessories but either can’t afford to, or don’t want to, spend thousands of dollars on highly marketed products. They also don’t want to buy a Seiko or Citizen watch because they want to express themselves in a more unique way as offered by owning a high quality mechanical watch.

So how does Panzera produce high levels of quality for a fraction of the price? Panzera as its name suggests looked to Germany. With similar levels of product quality to Switzerland, Germany does not carry the same premium for production and operational costs. Components are sourced globally with carefully selected manufacturers combined with meticulous quality control standards, focusing on high levels of accuracy and durability throughout final assembly and production.

Every piece of a Panzera product including the packaging, are created to provide a pride of ownership not normally achievable at this price level. For example each Flieger 47 watch has a unique laser engraved serial number, highest levels of antireflective glass, 50M water resistance, exceptional accuracy through superior calibration testing, and a beautiful soft touch leatherette case. Our limited edition Flieger 47 models are packaged in a handmade wooden outer crate that adds to the 1930’s vintage experience. In addition Panzera offers a level of warranty and after sales service that is unmatched in the watch industry.

“Panzera watches represent exceptional value for money and a new level of quality at the price point. Many of our customers already own Rolex, Breitling or Omegas and are impressed with the styling and quality of their Panzera in comparison despite being only a fraction of the price.”

The PANZERA Flieger 47

The term “Flieger” means “Flyer” or Pilot in German. In the late 1930’s the German Reichsluftfahrtministerium (Imperial Air Ministry) wanted a standard aviation watch for its pilots to use in navigation and timing during flights. It came up with its own design that was simple, functional, and most of all easy to read in all types of conditions. The distinguishing feature of an original 1930’s Flieger was the large size, black face with white detailed indexing and crisp Arabic numerals. The most unique highlights of the design however were the triangle and two dots at 12’oclock position for easy orientation at night, as well as an enlarged serrated diamond shape crown to enable adjusting and winding even when wearing flying gloves.

There have been many modern incarnations of the original Flieger design which has never gone out of style as a classic timepiece ever since its inception more than 70 years ago. The Panzera Flieger 47 remains a true homage to the original German pilot’s design while adding a number of more modern features desirable for civilian use. These include a display back, power reserve display, and water resistance. The Panzera Flieger 47 is part of a timeless piece of history, a watch that will always remain both functional and fashionable when many other designs have come and gone.

The future of Panzera

Further ahead, a new minimalist designed watch collection called the “Bauhaus” is planned for release early next year (2014). This is a stylish range of large diameter but slim style dress watches, that inherits the minimalistic design made famous during the Bauhaus movement in Germany in the early part of last century. Despite its heritage the watch looks strikingly contemporary. It also introduces the first Panzera mechanical chronograph model and one of the first mechanical chronographs available at this price level.

Also in development is an exciting diver’s watch collection due to be released before the end of 2014.

More juice on www.panzera-style.com