Behind the scenes with ShuQi at the Frederique Constant Fashion Show in Beijing

Shu Qi

ShuQi wearing Frédérique Constant

Behind the scenes at the photo shoot of the new Frederique Constant advertising campaign with Ms. ShuQi and at the exclusive Frederique Constant Fashion Show in Beijing

Geneva – December 2008 – Recently, the official announcement of Ms. ShuQi as the new Frédérique Constant Brand Ambassador for Greater China took place in Beijing. To communicate that this famous movie star and Taiwanese native is one of the ambassadors for the brand, Frederique Constant created a full new advertising campaign.

The campaign was shot in Hong Kong under the passionate direction of Paul Tsang, one of the best photographers in his field. A team of over 20 creative professionals worked together towards a great result.

The ambassador, who previously worked together with some of the other big names in the luxury industry, proved to be a perfect fit with the elegant style of Frederique Constant’s ladies watches.

Shu Qi and

ShuQi with Frédérique Constant Double Heartbeat Chocolate

In line with the global Frederique Constant Charity Campaign, for each Double Heart Beat watch sold in China, Frédérique Constant will make a donation to “Paint a Smile” Foundation. Paint a Smile’s mission is to reduce patient anxiety and make hospitals more cheerful and friendly by permanently turning cold and impersonal environments into colourful and welcoming worlds. With these funds, Paint a Smile will decorate children wards with beautiful paintings in Beijing Children’s Hospital in 2009.

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Mrs ShuQi enjoys wearing the most beautiful & feminine model of the Frédérique Constant Collection. She told the press: ‘I was delighted when Frédérique Constant asked me to be their Chinese Ambassador for the Ladies collection. I have always loved watches and I am very excited by the Ladies Automatic Double Heartbeat Chocolate’.

During the event, the latest creations of Frédérique Constant were revealed on the catwalk during an exclusive fashion show.

To top it off, while the event in Beijing took place at the same time on the other side of the world ‘E!’, a US based entertainment and celebrity media company announced Ms. ShuQi as the winner of the woman with the Sexiest Lips on the Planet, voted by the viewers of E! TV. The second place was occupied by Angelina Jolie.

Tha making of the Shu Qi ad

Tha making of the ShuQi ad

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.