New MAXIME MANUFACTURE AUTOMATIC: Maximizing the Manufacture concept

Frédérique Constant Maxime Manufacture Automatic FC-700AS5MZ9 and FC-700MS5M6

Frédérique Constant Maxime Manufacture Automatic FC-700AS5MZ9 and FC-700MS5M6

Geneva, January 2009: Frédérique Constant is proud to introduce its new Maxime Manufacture Automatic. In addition to the successful Heart Beat Manufacture collection, Frédérique Constant now announces a new chapter in its history of in-house developed movements.

Five years ago, in 2004, Frédérique Constant entered the elite circle of Swiss watch brands that develop and produce their movements in-house. The successful introduction of the Frédérique Constant Heart Beat Manufacture was a giant leap for this young and innovative Geneva-based brand, which further secured and underlined its independence.

Still today, no other Swiss, classical watch brand in the Accessible Luxury-segment has achieved a similar development of producing its own movement.

This year, Frédérique Constant continues to innovate with its new Maxime Manufacture Automatic. With the all-new, in-house manufactured FC-700 caliber, the brand shows once again its level of sophistication in the field of technical know-how and movement production.

At the same time, the Frédérique Constant Maxime Manufacture shows an evolution in terms of design. Based on the design language of the brand, an all-new case design was created, combining straight lines with rounded surfaces, requiring many hours of specialized hand-polishing. The combination of matte and polished case parts, a silvered, guilloche dial and an integrated alligator strap results in a collection of classical yet contemporary timepieces, radiating a sober but elegant style.

Moreover, with this new product, Frédérique Constant capitalizes on its key brand values, offering a high quality, innovative timepiece at an accessible price point.

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As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.