Rado — Official Watch Partner of AZ Awards
Friday night, the cream of Canada’s architecture and design community will gather in Toronto’s historic Evergreen Brick Works to celebrate the sixth annual AZ Awards. The AZ Awards was initiated in 2011 by AZURE magazine — one of Canada’s most influential design and architecture publications. It’s an international competition open to architects, designers, manufacturers and students of design-related disciplines.
For the 2016 edition, Rado has joined as the Official Watch Partner, a smart way for this modern design-oriented brand to show its commitment to design excellence and to design initiatives in Canada. During the Gala Award ceremony, Rado will present the “Concepts-Prototypes” Award, and the lucky winner will receive a Rado True Thinline piece.
This occasion will also be used by Rado to present their 2016 collection, which was inspired by the concept of lightness and “lighter way of living”, a collection curated by renowned trend forecaster Lidewij Edelkoort. In Designing Lightness, her latest work for Rado, Edelkoort pairs Rado’s latest watch collection with objets d’art crafted from gossamer fabrics, smooth porcelain, and all manner of deliberately draped, quilted or gently curved materials.
According to Edelkoort, “Design becomes portable and wearable, featherweight fabrics are clothing the body, and thin sober watches stretch into infinity. Material is the message and mindfulness is the movement.” She sees Rado watches as objects created for the individual and not for public and I can only second her on this. From my experience with Rado, people might not recognize the logo or the name, but boy, they are super comfortable.
Here in Canada, Rado is present at over 40 luxury retailers, find the nearest one here www.rado.com/storelocator
For more about the AZ Awards, click here.