ULYSSE NARDIN opens exclusive boutiques in New York and Paris
On Novemeber 21st, Ulysse Nardin opened its third mono-brand boutique in the United States at the Ritz-Carlton New York. The Boutique features a collection of over 100 of the company’s finest timepieces, including several models from the Limited Edition Boutique line.
To celebrate, an elite cocktail party at the hotel was hosted with special appearances by brand ambassadors- Russian-American virtuoso pianist Lola Astanova and baseball pitching legend Randy Johnson. In order to expand their elegant brand nationally, Ulysse Nardin joined with Jeffrey Khalaf and Michael Rosenberg of The Timepiece Collection in New Jersey to open the Boutique.
As part of the celebration, and through a relationship with The Broadway Channel, Ulysse Nardin donated a Marine Chronometer Manufacture timepiece to the Actors Fund organization which will be auctioned off to support all professionals in the performing arts and entertainment who are in need. Tony Award-winner and Chairman of the Board of the Actors Fund, Brian Stokes Mitchell, was in attendance in addition to Oscar nominated producer and trustee of the organization, Steve Kalafer.
The Boutique is designed as homage to the brand’s nautical heritage with timepieces displayed in portholes and anchors hung on the walls. In addition to the New York boutique, Ulysse Nardin recently opened a boutique in Geneva, Paris and Singapore, joining the 18 boutiques that can currently be found around the globe.
The Limited Edition Boutique line includes the Blue Toro, the Boutique Freak Diavolo, the Blue Executive Dual Time and the Boutique Diver, and the company has plans to unveil several exclusive, new men’s complications later this year. Watch aficionados can also find the innovative Stranger watch, the world’s first music box watch, as well as the Big Unit which launched in conjunction with baseball legend Randy Johnson, and the Night’s Watch, created exclusively for the critically-acclaimed HBO® drama Game of Thrones®.
Conquering the City of Lights
Ulysse Nardin, the “Manufacture” of luxury watches based in Le Locle, has teamed up with leading French watchmaking partner Kronometry 1999 to open its first exclusive boutique in the French capital. The Ulysse Nardin brand, which has navigated the greatest oceans of Fine Watchmaking, has dropped anchor in the depths of the Seine to join the prestigious outlets on Rue François 1er, running parallel to the Champs-Elysées.
The new premises offers a sophisticated setting with a nautical theme: its porthole-style windows and teak flooring showcase a collection of the brand’s finest timepieces, including those in the Exclusive Boutique line. This comprises the Blue Toro, Freak Platine , Sonata Boutique and Blue Executive Dual Time models, all fine examples of the brand’s innovative and independent spirit.
“A symbol of fashion and luxury, Paris is one of the most visited cities in the world, and this new boutique in the middle of the Golden Triangle is part of our strategy to bring our watches closer to a cosmopolitan clientele,” explains Patrik Hoffmann, CEO of Ulysse Nardin.
About Ulysse Nardin SA
Ulysse Nardin, an independent Swiss company, has been making high-quality, prestige timepieces since 1846. It has won over 4,300 awards, owns a large number of patents for mechanical watches, and employs more than 350 people at its Le Locle and La Chaux-de-Fonds sites in Switzerland.
Discover the Ulysse Nardin collection here >.