Cindy Crawford joins OMEGA in Santiago for opening of new boutique.

Supermodel and businesswoman Cindy Crawford joins OMEGA in Santiago for opening of new boutique. Both dress and shoes are from Roberto Cavalli

OMEGA Constellation Quarter Moons Dial.

The OMEGA Constellation Quarter Moons Dial worn by Cindy Crawford

OMEGA celebrated its retail expansion into Chile on Wednesday when media and guests joined supermodel and long-time brand ambassador Cindy Crawford at a press conference near the boutique in Parque Arauco.

Following the press conference, OMEGA hosted an event at the Quinta Normal Park site of The Santiago Museum of Contemporary Art. Guests from all over Latin America enjoyed a unique contemporary dance piece before browsing the selection of brilliant OMEGA Constellation Luxury Edition timepieces on display.

Raynald Aeschlimann, OMEGA’s Vice President and International Director of Sales, Retail and Distribution and member of Swatch Group’s Extended Group Management Board, was present at the event and highlighted OMEGA’s growing retail network, saying, “We are committed to establishing stores at the best retail addresses around the world and we are pleased to add Santiago to that list. Our expansion in this dynamic region reflects the growing enthusiasm for luxury products in the Chilean market and shows that OMEGA’s sophisticated timepieces, innovative watchmaking and quality products resonate with Chileans.”

Ms Crawford joined guests at the dinner as well and addressed the audience in a speech about her work with the brand and her affinity for OMEGA’s timepieces and involvements.

“When I started working with OMEGA in 1995, the company already had a great reputation as a watchmaker,” said Ms Crawford. “It was an honour to collaborate with the brand on the design process of some of the earlier Constellation models,” she continued. “Representing OMEGA continues to be an amazing adventure, and I love being a part of the OMEGA family.”

On OMEGA’s 18-year partnership with the world-renowned ambassador, Mr Aeschlimann said, “Cindy has been promoting our products longer than any other of OMEGA’s ambassadors and she is a perfect representative for our brand. It has always been a pleasure working with her and her inspiration continues to be of great value to OMEGA.”

For the special occasion, Ms Crawford wore the OMEGA Constellation “Quarter Moon”, which marked the timepiece’s debut.