MAY 19: Actress Diane Kruger (C) and Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre (R), attend the Jaeger Le-Coultre Boutique Opening during the 62nd International Cannes Film Festival on May 19, 2009 in Cannes, France. (Photo by Kristian Dowling/Getty Images)

Actress Diane Kruger (C) and Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre (R), attend the Jaeger Le-Coultre Boutique Opening during the 62nd International Cannes Film Festival on May 19, 2009 in Cannes, France. (Photo by Kristian Dowling/Getty Images)

Jaeger-LeCoultre is unrolling the red carpet in front of their new Boutique in Cannes

Between the red carpet and the Palme d’Or, this year the 62nd International Film Festival is witnessing the consecration of new premises under the banner of Jaeger-LeCoultre. The Brand is opening a new showroom in Cannes to present its exceptional collection and expertise. Now home to the third Jaeger-LeCoultre Boutique in France, Cannes is symbolic of luxury and excellence, values that the Swiss Haute Horlogerie Brand shares.

On 19 May 2009, the inauguration of the new Boutique took place in the presence of the Brand’s “Muse”, Diane Kruger, the Deputy Mayor of Cannes, Bernard Brochand, and Jérôme Lambert, Jaeger-LeCoultre’s CEO.
On this occasion, the Brand had the pleasure of welcoming personalities such as the journalist Elisabeth Quin, and the Portuguese actor Joaquim de Almeida, who were able to admire the latest collections. For the event, Diane Kruger wore a Reverso Squadra Lady Duetto.

Diane Kruger, elegant and glamorous as the brand’s sponsor, was also in Cannes to present two full-length films. She played leading rolls in Quentin Tarantino’s latest film “Inglourious Basterds” alongside Brad Pitt and in “Lascars” with the French actor Vincent Cassel.

Actress Diane Kruger and Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre, attend the Jaeger Le-Coultre Boutique Opening during the 62nd International Cannes Film Festival on May 19, 2009 in Cannes, France. (Photo by Kristian Dowling/Getty Images)

Actress Diane Kruger and Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre, attend the Jaeger Le-Coultre Boutique Opening during the 62nd International Cannes Film Festival on May 19, 2009 in Cannes, France. (Photo by Kristian Dowling/Getty Images)

Diane Kruger wearing 101 feuilles de Jaeger-LeCoultre watch and Josuha Jackson attends the amfAR Cinema Against AIDS 2009 benefit at the Hotel du Cap during the 62nd Annual Cannes Film Festival on May 21, 2009 in Cannes, France. (Photo by Eric Ryan/Getty Images)

Diane Kruger wearing 101 feuilles de Jaeger-LeCoultre watch and Josuha Jackson attends the amfAR Cinema Against AIDS 2009 benefit at the Hotel du Cap during the 62nd Annual Cannes Film Festival on May 21, 2009 in Cannes, France. (Photo by Eric Ryan/Getty Images)

Actress Diane Kruger,wearing a 101 Feuille Jaeger-LeCoultre watch, attends the Inglourious Basterds Premiere held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20th, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Actress Diane Kruger,wearing a 101 Feuille Jaeger-LeCoultre watch, attends the Inglourious Basterds Premiere held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20th, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Actress Diane Kruger,wearing a 101 Feuille Jaeger-LeCoultre watch, attends the Inglourious Basterds Premiere held at the Palais Des Festivals during the 62nd International Cannes Film Festival Photo:Rachid Belak

Actress Diane Kruger,wearing a 101 Feuille Jaeger-LeCoultre watch, attends the Inglourious Basterds Premiere held at the Palais Des Festivals during the 62nd International Cannes Film Festival Photo:Rachid Belak

Actress Melanie Laurent with director Quentin Tarantino and Diane Kruger, wearing a Jaeger-LeCoultre reverso squadra lady in pink gold attend the Inglourious Basterds Photocall held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)

Actress Melanie Laurent with director Quentin Tarantino and Diane Kruger, wearing a Jaeger-LeCoultre reverso squadra lady in pink gold attend the Inglourious Basterds Photocall held at the Palais Des Festivals during the 62nd International Cannes Film Festival on May 20, 2009 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)