Entirely New Watch Retail Concept; Second Tourbillon Boutique to open in the United States

Weehawken, New Jersey (April 26, 2009) – The Swatch Group Ltd, the world’s largest watch company, announced today the expansion of an entirely new retail concept to the United States with the opening of the second Tourbillon Boutique on New York City’s Wall Street.

Tourbillon is a multi-brand watch and jewelry boutique network, bringing all the prestige brands within the Swatch Group together under one roof. The brands currently presented in the Tourbillon boutiques are Breguet, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot and Omega. In homage to the parent company’s namesake, a selection of exclusive watches and jewelry from the Swatch brand is also featured. Prior to the arrival of the New York City boutique, the Tourbillon network comprised of seventeen boutiques, first one in the United States in renowned South Coast Plaza, five within Swiss national borders (Crans-Montana, Montreux, St. Moritz, Lausanne, Lugano), eight others dotted across Europe (Amsterdam, Baden-Baden, Kitzbuhl, Mykonos, Nice, Porto Cervo, Portofino, Puerto Banus), two in Beijing, China and one in Singapore. The second Tourbillon boutique to open in the US will be located on Wall Street in the heart of New York’s financial district.

The Swatch Group is especially proud to continue its expansion in a time when so many are downsizing. After Omega boutique on Fifth Avenue, Tourbillon is the second Swatch Group owned retail store to open in New York City within this month. In this uncertain market, the Swatch Group is pleased to have the opportunity to create jobs and looks forward to another successful luxury venture.

The Tourbillon philosophy embraces the longstanding Swiss tradition of exceptional horological expertise. Tourbillon boutiques present extensive collections of each brand, offering consumers the broadest choice of premium watch models. Recruited from among the finest professionals in the sector, the carefully trained sales people are dedicated to providing customers with impeccable and highly personalized service. As ambassadors of the magnificent brands represented, Tourbillon associates cultivate a passion for the art of watch making and a devotion to sharing with clients the wonderful history of each brand.

About Swatch Group:

The Swatch Group Ltd is the largest manufacturer and distributor of watches and jewelry in the world. It is a synonym for emotional and luxury products of high quality and has its own worldwide network of distribution organizations. The Group is an expert in the manufacture of finished watches, movements and components. Its watch brands are Breguet, Blancpain, Glashütte-Original, Jaquet-Droz, Léon Hatot, Omega in the luxury and prestige segment; Rado, Longines, Union in the high end range; Tissot, Calvin Klein, Certina, Mido, Hamilton, Pierre Balmain in the middle range; Swatch, Flik Flak in the basic segment, and Endura.
www.swatchgroup.com