HAUTLENCE Unveils the Majestic HLRQ 01 at SIAR

Hautlence Avant-garde HLRQ 01

Hautlence AVANT-GARDE – HLRQ01 Case middle and back in black DLC-finish grade 2 titanium, horns, bezel and push-button in 18-carat pink gold, sapphire dial. Alligator strap with titanium pin buckle or folding clasp.

Hautlence HLRQ 02

Hautlence AVANT-GARDE – HLRQ02 Case middle and back in grade 2 titanium, bezel and push-button in polished steel, sapphire dial. Alligator strap with titanium pin buckle or folding clasp.

Hautlence HLRQ 03

Hautlence AVANT-GARDE – HLRQ03 Case middle and back in black DLC-finish grade 2 titanium, horns, bezel and push-button in black DLC-coated polished steel, sapphire dial. Alligator strap with titanium pin buckle or folding clasp.

Hautlence, the anagram of Neuchâtel, is one of those brands that combines tradition with contemporary craftsmanship. At SIAR in Mexico, they’ve launched officially the HLRQ 01 with an original design, powered by the manual winding HAUTLENCE HLQ in-house calibre with a whole bunch of features: jumping hours, retrograde minutes and jumping date, 40 hours power reserve and fast date corrector.

After the press release, don’t miss the video of Guillaume Tetu, CEO and co-founder of Haulence, explaining the origins of Hautlence’s watch design and talking about their think tank approach of designing a watch.

Press release

At the GTE (Geneva Time Exhibition) in January of this year, HAUTLENCE presented the first two models in an unprecedented round line named HLRQ, stemming from the AVANT-GARDE watch family. On the occasion of the SIAR (Salón Internacional de Alta Relojería held in Mexico from October 1st to 3rd), the brand is unveiling an original new model and celebrating the eagerly awaited commercial launch of the first models in this line.

More athletic and powerful than the previously launched round lines (HLQ and HLQ Classic), the HLRQ blends something of its predecessors, classicism with the sophisticated, sleek nature of the AVANT-GARDE watch family to which it is the latest addition. It is distinguished by an ultra-contemporary aesthetic giving it a much more lifestyle-oriented look. For its 4th participation in the SIAR, HAUTLENCE is introducing the third model in the HLRQ line, the majestic HLRQ 01. This powerful watch with its imposing 44 mm case band, made in circular satin-brushed black DLC-finish grade 2 titanium and featuring 18-carat pink gold horns, bezel, crown and push-button, is truly fascinating. Its in-house designed sapphire dial lends a sense of depth and transparency, while providing an admirable view of the manual-winding mechanical movement with its jumping hours and retrograde minutes (thanks to the famous HAUTLENCE connecting rod system) as well as its date display. The impression of weightlessness is accentuated by the superimposed discs arranged on several layers. Created in the HAUTLENCE Atelier d’Horlogerie Contemporaine, the HLRQ line is issued in non-limited series characterised by the same degree of excellence displayed through finely executed Côtes de Genève and hand-bevelled finishes.

HAUTLENCE is also taking the opportunity of the SIAR to celebrate the international commercial launch of the two first models in this original line, HLRQ 02 and HLRQ 03. Eagerly awaited in the brand’s authorised points of sale worldwide, these two new releases presented at the GTE and at Baselworld at the start of the year are already highly coveted by retailers, particularly in South America, where clients are particularly drawn to the sporty and flamboyant nature of these blue and orange models.


With the AVANT-GARDE collection that it launched in 2012, HAUTLENCE effectively introduced its prêt-à-porter watch line with a view to securing its future and consolidating its creative range. The brand thereby created a sleek and powerful line of watches stemming from a subtle blend of contemporary influences and primarily inspired by the curves and aesthetic codes of avant-garde design. The first models, named HLRS were introduced in October 2012 and earned significant commercial success.

HAUTLENCE sprang a surprise four years ago by launching the first round case in its history, the HLQ featuring a date display, followed two years later by a more classic version aptly dubbed the HLQ Classic. It paid a fitting tribute to traditional watchmaking, while remaining steeped in the brand DNA as evidenced in the in-house movement and the distinctive time display based on jumping hours and retrograde minutes, along with an instant date indication.


Founded in 2004, HAUTLENCE – whose name itself is an anagram of Neuchâtel – pays tribute to the birthplace of the watchmaking art. The brand has been praised by watch collectors and aficionados from across the world for bringing a new dynamism to the art of fine watchmaking.

HAUTLENCE has pushed the boundaries of traditional watchmaking conventions, drawing upon a past that it associates with innovative mechanical solutions derived from other industrial environments and imbued with influences from various architecture and design-related movements. The brand uses this inspiration to create new approaches to reading time and thereby make its mark on watchmaking history.

Designing and developing all movements in-house, the company has its own contemporary watchmaking workshop in the heart of the Swiss watchmaking metropolis, La Chaux-de-Fonds.


HAUTLENCE timepieces are created and produced according to the very highest tradition of Swiss watchmaking, and their case-backs are stamped with the legend “Horlogerie Suisse”. With the exception of the straps, all the components in the HL family are developed, produced and assembled in Switzerland – 90% in the canton of Neuchâtel.

The eccentric design of HAUTLENCE’s watches

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.