Hamilton celebrates the 75th anniversary of Elvis Presley’s birth with two special Ventura models

Hamilton Venture XXL Automatic

Hamilton Venture XXL Automatic

Hamilton is celebrating cultural icon, Elvis Presley, with two special models of the iconic Ventura watch, to mark what would have been the ‘King’s’ 75th birthday in 2010. The distinctive, shieldshaped timepiece, worn by Elvis in the 1961 movie, ‘Blue Hawaii’, comes in two new interpretations – a replica of the original 1950‘s model and a XXL version. The Ventura Elvis Anniversary Collection promises to contribute a new chapter to two legends.

Ventura Elvis Anniversary Collection

The Ventura Quartz is a faithful tribute to the original 1957 model, which made watch-making history as the world’s first electrical, battery powered watch. Design detail of the case of the new model mirrors that of its 1950s ancestors and today comes in either silver-colored stainless steel or a yellow gold PVD finish. A black dial also reminds of the 1950s Ventura timepieces, complete with digit markings all culminating in an embossed rounded point like the surrounds of the iconic wall-clocks of the era. These nostalgic looks enclose a modern Swiss quartz movement to ensure precision timekeeping for the 21st century.

The choice of attachment for the Ventura Quartz, with the possibility of a metallic flex bracelet or a bi-color leather strap in gold paired with silver or black, has its own story to tell. The watch originally purchased by Elvis would have had a leather strap and archive material reveals that, at his
special wish, the jeweller exchanged this for a metal bracelet to satisfy his celebrity customer.

Hamilton Ventura XXL Automatic

Hamilton Ventura XXL Automatic

Ventura XXL Elvis Anniversary Collection

Having started its life as a pioneer, the Hamilton Ventura continues to make a bold statement over half a century later in the form of a limited XXL edition. This special timepiece integrates touches of the unexpected to give its classic inspiration a futuristic and rocky feel. The familiar shield shape
of the gunmetal colored case gets a distinctively contemporary look through smoothed surfaces and XXL dimensions. The angular crown is integrated into the case with its pointed tip signalling 3 o’clock. The white or black dial has racy looks with a background effect resembling that of a high-tech sound box. A touch of fiery red stretches from 12 o’clock to 3 o’clock and daringly reappears on the tip of the seconds hand. Celebrating modernity, the case elegantly flows into a stylish, smooth black rubber strap. The limited edition which will only be produced during 2010 will contribute to make the King‘s legend alive.

Technical Specifications

Material Stainless steel PVD black
Dial Color black
Attachments Black rubber
Movement Automatic 2824-2
Crystal Sapphire
Water resistance 50 m
Price Ca 945 Euro, 1195 USD, 1345 CHF
Launch September 2009

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.