BREGUET – A Memorable 2008 Retrospect at the Baselworld 2009
For Breguet, 2008 proved the year of success on every front. It set new records both in sales value and sales volume. At the pinnacle of its art and powers, Breguet met every exceptional challenge it encountered with vigor and gusto.
Launched in 2004, the Marie-Antoinette project was completed in 2008. To start, the new Marie-Antoinette watch was presented by Nicolas G. Hayek during a press conference in Basel. In this context, the restoration work undertaken at the Petit Trianon, Marie-Antoinette’s favorite hideaway, was feted in September. This milestone in Breguet’s prestigious patronage was saluted by a colorful gala event at which the renovated premises were unveiled. Among other things, the upper floors of the Petit Trianon château can now for the first time be opened to visitors.
The Breguet Boutique network continued to expand with the inauguration of the Dubai Mall. Everything is also in place for the 2009 opening of the next outlets, in Hong Kong, Taipei, Pusan and Shanghai.
Breguet has yet again enlarged its research and development facilities as well as its laboratory while manufacturing activities have been restarted in the premises renovated in 2007. Today, all is ready for dealing serenely with any challenges 2009 might bring.
Several areas of basic research have been explored, enabling the company to develop a variety of inventions and to profit from technological breakthroughs as it steadily pursued its patent application policy.
As it has every year now, Breguet extended its support to a number of major events in the world of classical music, not least the Los Angeles Philharmonic Orchestra, the Lucerne Music Festival and the Concours de Genève competition. Now that it has officially decided to associate itself with some of the world’s leading museums, Breguet will soon be announcing partnership agreements with more centers of culture.