Borrison Expo associates with Top Marques launching “Art of Tourbillon” in Beijing, China Next June

Biel Switzerland 08 December 2008 , Borrison Expo held a press conference to announce that the Top Marques’s associated will organize an “Art of Tourbillon” show next year June in Beijing China to introduce the High-end Swiss watch making skills and shows their Tourbillon masterpieces to the high net worth in China and Asia.

Nowadays, more and more people in China become watch collectors due to Chinese economics growing. The huge demand of high value watches is developing rapidly, according to the statistical number, the luxury goods consume in China is growing 97.6% yearly compare to 43% in Hongkong and -5% in Japan. China is becoming the biggest and fastest growing luxury market in Asia. “Art of Tourbillon” will be the exciting new start for luxury watches in Asia.

“Art of Tourbillon” is the first truly international Tourbillon watch fair to be staged in Asia Pacific region. With over 50 top Swiss watch companies attending the show, “Art of Tourbillon” is also the only fair in Asia to present the best Toubillon masterpieces directly from Switzerland. Over 3000 visitors are including the top high net worth, celebrities and watch connoisseurs in China and Asia. “Art of Tourbillon” show will hold in the China World Trade Centre Beijing for 4 days, which is located at the heart of the Central Business District of Beijing. Surrounded by fine restaurants and flagship boutiques, (I.e., Louis Vutton, Cartier, Gucci, Hermes, and Prada), the CWTC, serves as the most palatial shopping Mecca for the most prominent Chinese visitors. Its high fashion environment; the show would be a very different and fabulous watch show.

“An Exhibition like The Art of Tourbillon provides just such an opportunity for the Chinese public to see for themselves the rich diversity and exceptional quality of Swiss timepieces. This important Market undoubtedly still holds our great development potential for our branch.” pointed out by Jean-Daniel Pasche, President Federation of the Swiss Watch Industry.

Being the first company introducing luxury exhibition in China, Borrison Expo is a famous organization dedicated in bringing the luxury lifestyle to the huge Chinese market. In 2005, Top Marques, the world’s most famous luxury show, was brought to China by Borrison Expo and her founder Mr. Leon Sheng who is a renowned event organizer in China. Since then the show became a landmark in the luxury event calendars. In order to accommodate the different interests and tastes of our audience, a wide range of luxury products and services are on display, including luxury & supercars, watch & jewelry, wine & cigar, luxury real estate, luxury travel, fashion & accessory, etc… The show was awarded as one of the “Top 10 Shows” in China in the year of 2005 and one of “Top Fashion Event in Shanghai in 2006”. Now Borrison Expo operates six luxury exhibitions across the world at locations such as Monaco, Shanghai, Beijing, Shenzhen, Seoul, and Dubai. In the coming year, Borrison is going to open new events in Zurich and New Delhi.

As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.