Photo: Sébastien Carayon

With new dates – 11th to 13th January –, a new highlight “Licences and Brands”, and a dedicated newsletter, the 2009 edition of Print’Or is set to leave its mark, and get the new year off to a dazzling start.

2009 marks a turning point for Print’Or. For its 17th edition, the international watch and jewellery show is moving its dates forward, to take place from 11th to 13th January 2009. “Moving the show to the start of January is in line with manufacturers’ expectations. Their sales teams can get the year off to an excellent start, and there is no longer a quiet period between the end-of-year festivities and the start of Print’Or”, says Olivier Colas, the show’s sales director.

But what about Vicenza Oro that takes place at the same time? “Hardly any exhibitors are concerned by this. However, for many other manufacturers and distributors, they will no longer have to choose between Lyon and Paris, where fashion events take place at the start of February”.

Visitors who were consulted about the change of date showed the same enthusiasm. “All of our institutional partners have given us their full support regarding the change of dates”, adds Philip Hall, Print’Or marketing manager, who underlines another advantage: “We have finally managed to rid ourselves of the long-running problem of winter school holidays, which start in February and create huge stress on the transport system. This meant that a number of jewellers couldn’t make it to the show and discover everything that Lyon has to offer”.

The place to be
It’s not only the dates that are new for this 17th edition. Print’Or will be presenting a new highlight, “Licences and Brands”, for fashion and sport labels. This lets them express their universe with watches and jewellery, and also with the full range of fashion and beauty accessories.
Other highlights for 2009 include: “L’avenue des savoir-faire”, where visitors will be able to meet craftspeople and sub-contractors from the fields of traditional and high-tech techniques, and the Sunday late opening which will conclude with the show’s traditional party.
“All of the sector’s new products and trends will be on preview at Print’Or”, concludes Philip Hall. If there’s one place to be at the start of the year, then it’s well and truly Print’Or.

“Print’Or Avant Première”: Be seen in the right place!
New: Print’Or is launching a magazine called “Print ‘Or – Avant Première”. 8 colour pages sent to 9,000 French retailers displaying a preview of the sector’s main trends and manufacturers’ flagship products for 2009. For a little taster of what’s on show at Print’Or 2009 and to know it all first…

Fact sheet
Print’Or – 17th international show for watch and jewellery professionals: Watches – Fine jewellery – Jewellery – Silver –Brands and Fashion.

The show
The leading marketplace in France for professionals from the watch, jewellery and associated sectors.

Venue
Lyon – Eurexpo, halls 9 and 10

Dates
From Sunday 11th to Tuesday 13th January 2009

• Sunday from 9am to 8pm (late opening)
• Monday from 9am to 7pm
• Tuesday from 9am to 5pm.

More Print’Or 2009 information:

• 20,000 sq. m of exhibition space
• 264 stands
• 625 exhibitors and brands, including 14% international

Print’Or is an event organised by Agor, Group GL events.