The winning bidder, designer Roberto Cavalli with Bianca Brandolini d’Adda

The winning bidder, designer Roberto Cavalli looks at the Big Bang Costa Smeralda with Bianca Brandolini d’Adda

The grande dame of fashion Franca Sozzani

The grande dame of fashion Franca Sozzani trying on a Costa Smeralda

Designer Roberto Cavalli and Mr Reza Mostafavi, winning bidders for the Hublot Big Bang “Costa Smeralda” till to achieve the amount of 110.000 Euros.

The precious watch was put up for auction during the charity dinner by Special guest Bianca Brandolini d’Adda.

Hublot again supports amfAR, the Foundation for Aids Research in 2013. After partnering with the Foundation in New York, the Swiss luxury watch brand repeated its commitment as one of the three main partners of amfAR for this year’s event held on Saturday, September 21st at the Palazzo La Permanente Palace in the heart of Milan, Italy.

Since 1985, amfAR has enjoyed the support of the most influent personalities worldwide; its Global Fundraising Chairman is none other than Hollywood star Sharon Stone. Dedicated to supporting AIDS research, HIV prevention and treatment education, amfAR is one of the world’s leading nonprofit organizations.

For this occasion, Hublot has donated a very special piece: the Big Bang Costa Smeralda. It is one exemplar of a special limited edition of just 100 watches, created as a tribute to the 50th Anniversary of the Costa Smeralda, one the most famous, exclusive and luxurious locations in the world, situated on the Mediterranean island of Sardinia. The Big Bang Costa Smeralda was launched at a unique gala event at exclusive Cala di Volpe Hotel, where Elton John entertained guests with a special performance.
The case and bezel of the Big Bang Costa Smeralda are made of polished and satin–finished 18K red gold. The polished 18K red gold grid is set with 319 diamonds for a total of 1.49 carat. Further notable details include a matte white dial with printed logo “Costa Smeralda”, white rubber and alligator strap.

Hublot has kindly offered a second watch from the “Costa Smeralda” limited edition, to satisfy both “pretenders”, gathering this way a double sum for the cause of amfAr.

The amfAR event was the key moment of Milan Fashion Week, and Hublot, as main benefactor, has once again confirmed its support of the most interesting activities linked to the city of Milan.