Hublot has today announced its partnership with the Alpine ski world championships and the Nordic ski world championships in 2011. The watch brand is reinforcing its involvement with the world of skiing. Already partnered with the enfant terrible of skiing, the American Bode Miller, Hublot is also sponsoring Dario Cologna, the best Swiss cross-country skier ever.
Hublot Official Alpine ski and Nordic ski timekeeper
Hublot is reinforcing its image as a prestigious sports brand by signing a partnership with the World ski championships, for both the Alpine and Nordic ski disciplines. The title of “Official Timekeeper” now belongs to the Swiss watch brand, which will count the minutes and seconds on small screens during the competitions. Hublot will be at Garmisch-Partenkirchen from 7th to 20th February 2011 for the Alpine world ski championships, and in Oslo from 24th February to 6th March for the Nordic world ski championships. The Swiss watch manufacturer has also agreed to provide this role at the 2013 championships, which will take place in Austria and Italy respectively.
Hublot’s connection to the skiing world is nothing new. With the champion Bode Miller as a prestigious ambassador for the brand, a limited edition chronograph in the skier’s name was launched in December. Hublot is proud of Bode’s victory in the super-combined race last week in Wengen!
Big Bang Bode Miller
The American skier was fascinated by the expertise of the watchmakers when he visited the Hublot manufacture. He set out to craft his own watch, a black ceramic chronograph which a white dial bearing his signature at 9 o’clock. A percentage of the sales from this watch will go to the Turtle Ridge Foundation set up by Bode Miller and his family.
Hublot’s new ambassador, the Swiss cross-country skier Dario Cologna, has every chance of reaching the podium at the next Winter Olympic Games in Vancouver. Dario had a fantastic year in 2009, winning the “Tour de ski” -he is the first Swiss skier to claim this victory -and the overall ranking for the World Cup. This promising young cross-country skier will be Hublot’s ambassador at the Nordic Ski World Championships in 2011.