On Wednesay, December 2nd, Frederique Constant Founder and CEO Peter Stas was invited to host a Master Class at the New York Institute of Technology for the students — and next generation of business owners — on how to create a successful brand that is impermeable to the inevitable ups and downs of a global economy.
The event took place at NYIT’s brand new Broadway Theater where Mr. Stas was the first guest speaker. Over 200 students were in attendance, as well as select members of the press. The audience listened closely as Mr. Stas walked them through the history and growth of Frederique Constant, founded in 1988. Peter and Aletta Stas’ aim to produce luxurious watches with high quality Swiss-made movement at sensible prices remains at the heart of the brand and gives them a competitive edge in today’s market.
Questions and answers followed as well as three special prizes. NYIT’s Professional Enrichment program GAM had challenged students to design a Frederique Constant timepiece. NYIT student Christopher Engel won his very own Frederique Constant watch for best design. Two other students won their own watches in the raffle. Guests were treated to refreshments and hors d’oeuvres following the Master Class and a chance to meet Mr. Stas face-to-face.