Amsterdam, The Netherlands (19th of August 2009) – TW Steel, the Dutch brand whose name means ‘The Watch in Steel’, has joined an elite band of watch makers courtesy of the introduction of its new five-model CEO Tonneau collection. While the unmistakable Tonneau shape epitomizes a very traditional and attractive look, TW Steel has again placed its own sleek contemporary take on the design.
Following the successful introduction of TW Steel’s CEO brand platform in March, the title meaning ‘Collection ExtraOrdinary’, the CEO Tonneau range mirrors the example set by the CEO Canteen collection by offering luxurious watches with an affordable price point.
The distinguished execution of the CEO Tonneau shape, with its eye-catching slots at the side of the case, fits well with the style ethos behind the CEO collection, with TW Steel registering these models, including steel, black PVD and rose gold plating versions, as exclusive designs. While they are undoubtedly oversized watches, with 50mm x 43mm dimensions, the CEO Tonneau fits perfectly around the wrist thanks to the bowed casing.
“To be at the forefront of oversized watches we undoubtedly need to cater for all tastes and cover all recognizable watch shapes,” remarked Ton Cobelens, TW Steel’s Chief Designer. “With that in mind, and recognizing that only exclusive brands produce the Tonneau design, it was important for TW Steel’s growing reputation to progress with such a range.”
He continued; “I believe the CEO Tonneau watches will really appeal to consumers looking for something really special. They look expensive, they’re clearly distinguished from the rest of the collection but they’re ultimately priced to be affordable. Put simply, we have taken the CEO range to a higher level with the Tonneau models.”
The CE2005 stands out with an exclusive steel bracelet and folded clasp while the four other models, the CE2001, CE2002, CE2003 and CE2004, are presented with Italian leather straps, in either brown or black with alligator print. Similarly, for those models a black silicon rubber strap option is available.
Both the leather and silicon rubber straps are available in an extra long execution. All CEO Tonneau’s are 3 ATM, while featuring a chrono movement measuring time to 1/20th of a second, incorporating reinforced mineral crystal into the build quality as well.