TW Steel Goes Bold with Icon
Amsterdam, The Netherlands (June, 2009) – TW Steel is pleased to announce its all new ‘Icon’ collection. Having led the way in the oversized watch market since its launch in 2005, TW Steel has created its four model ‘Icon’ collection to serve as an entry level range with prices starting at just $240 (€ 149-).
Without compromise to design or build quality, the ‘Icon’ collection features the TW620 and TW621 executions, 45mm and 50mm in size respectively, with a three-hand movement adorning a sleek white dial with anthracite grey indexing and date in a steel case. In turn the TW622 and TW623, again 45mm and 50mm respectively, feature a three-hand movement in a steel case with a bold black dial incorporating white indexing.
Reflecting on TW Steel’s decision to design and produce an introductory watch, Ton Cobelens, Chief Designer commented:
“Value for money has always been one of our key objectives and I firmly believe that with the introduction of TW Steel’s Icon collection we have a watch that not only meets our own high standards but also serves as a great starter product to compliment the rest of our collection.”He continued, “We’ve sacrificed nothing to ensure that the Icon still offers high grade steel with a big caliber movement, foundations of TW Steel’s success. I’m delighted that we’re now able to offer a TW Steel watch in this price range and I have absolutely no doubt that once the consumer purchases an Icon, they will then aspire to and ultimately return to add to their existing TW Steel collection.”
The 45mm ‘Icon’ executions are available with a 22m black strap while the 50mm cases come with a 24mm black strap. As an added feature, a white leather strap with croco print is available for all models in the collection. All watches in the ‘Icon’ range are waterproof to 50 metres and come presented in a simple but elegant flat watch box.