Brand’s ambassador of the new Collection, Chloé Mortaud presented BERTOLUCCI’s latest creations to journalists and its international partners on 28th & 29th March on the occasion of the world’s most important watch and jewellery fair.
In the Baselworld “Hall of Desires”, at the very heart of the world’s most creative and luxurious watch-making brands, BERTOLUCCI welcomed its muse Miss France 2009 to its impressive pavilion featuring the famous brand’s 4 ‘Cs’ – Creativity, Curves, Comfort and Construction.
A symbol of all things feminine, sensual and elegant, Miss France 2009 modelled the finest items within the collection in a colourful parade, sparkling with gold and precious gems. Over a period of hours, she showed off the different facets of the collection: Casual Chic, Distinction and Haute Couture, culminating in the latest jewellery creations from BERTOLUCCI.
The enchanting parade was viewed by an international audience with Chloé Mortaud captivating the viewers’ attention as she carried out presentations and interviews in BERTOLUCCI’s salons.
To celebrate this special occasion, BERTOLUCCI offered to its exclusive partners a privileged opportunity to meet Miss France 2009 at a cocktail evening on 28th March on the esplanade in front of the BERTOLUCCI booth in the « Hall of Desires », transformed for the occasion into a Piazzetta with flavours and décor reminiscent of Bertolucci’s la Dolce Vita style. More than one hundred VIPs from all over the world enjoyed the welcoming, intimate atmosphere so prized by our company.
As BERTOLUCCI’s new muse, Miss France 2009 will continue to represent the brand’s spirit and values by appearing at major events all the year long, inspiring all with her beauty throughout the world.