Nyon, February 6, 2009 – At the start of the milestone of the 2009 winter ski season, the World Championships in Val d’Isère, Hublot is proud to announce that Bode Miller, the legendary American skier who won the 2008 Overall World Cup title, has become a new member of the Hublot family. We all wish him all the best for a winning palmares!
The friendship between the “enfant terrible” of the Alpine skiing world and the Swiss watchmaking brand was born during the photoshoot of the Kjus catalogue last fall. Bode spent a few hours in the Hublot premises, assembled his own watch, discovered the ability of the men and women who make this watch come true, and was amazed by this very peculiar world.
The attraction was immediate, and reciprocal. The personality of Bode was in many points on line with the values of Hublot and its CEO, Jean-Claude Biver : Direct, straightforward, provocative, for example when he left the US Ski National Team in 2007 to found his own Team America.
Talented and prodigious, when winning twice the Overall World Cup in 2005 (first American in 22 years) and 2008, or when he became the 5th athlete from all times to win World Cup races in all 5 disciplines …
Generous, when he founded the Turtle Ridge Foundation in 2005 to supporting health, diversity, and sustainable living in local communities. A way to help people in need and give back to the community.
Many similarities with Jean-Claude Biver, Hublot CEO, who welcomes Bode as new member of the Family “I am proud and happy to be a supporter of Bode, who is such an exceptional guy. He’s got an incredibly strong mind and positive energy ! We share the same values, this is our “Hublot spirit” to be close to members of Hublot family, it’s an additional strength for both sides. Let’s hope Bode will feel it these next days in Val d’Isère !” .
A partnership welcomed By Bode Miller as “I was very excited to add Hublot as a partner. Between the people at Hublot, what the brand stands for, and the watches themselves, it is the ideal timepiece for me to partner with. I love my rose gold Big Bang and wear it all the time.” Let’s bet that this new cooperation will lead to many new successes in the coming years!