TAG Heuer Connected, now in rose gold

TAG Heuer Connected in 18K rose gold

TAG Heuer Connected in 18K rose gold

Following months of teasing, when it was finally unveiled last November, the TAG Heuer Connected was presented as the quintessential Swiss luxury smartwatch. Today, TAG Heuer announced an upgraded model of the Connected, with an extravagant 18K rose gold case. The new Connected Rose Gold will set you back $9,900 US, a significant difference compared to the original titanium version that costs $1,500 US.

I’m probably not alone to think Apple Watch when I hear “smartwatch” and “gold” in the same sentence. At $20,000 US the gold Apple Watch was a ridiculous nonsense, and it is now just a bad memory for the guys in Cupertino, with Apple Watch 2, they dropped the gold model. Did TAG Heuer felt the need to take up the torch from Apple? It is quite puzzling, given the fact that year-over-year the global smartwatch shipments have declined 51%, and while it is still Apple the leader of the pack, their shipments decreases by 71.6%… Is this really the market that needs a $10k smartwatch? We’ll see…

At least with the original TAG Heuer Connected, people have the possibility to exchange it after two years to a titanium Carrera Calibre 5, by paying an extra $1,500. Which is a very good deal! Now, with the Connected Rose Gold, it seems that after the two-year warranty period, you can exchange it to the special edition titanium Carrera Calibre 5 at no extra cost. I’ll let you decide if this is an OK deal or not.

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As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.