Porsche Design announcing the creation of its Swiss timepiece subsidiary

Patrick Kury, CEO of Porsche Design Timepieces AG

Patrick Kury, CEO of Porsche Design Timepieces AG

Back in March, we reported about the end of partnership between Porsche Design Group and Eterna. This came as the result of strategic realignment of Porsche Design Group.

Today, we just got the news about the foundation of Porsche Design Timepieces AG, based in the Jurasuedfuß region of Switzerland. This new subsidiary will be responsible for developing and producing exclusive Porsche Design timepieces, while marketing and sales will be overseen by the Porsche Design Group from Ludwigsburg, Germany. The Swiss company will be headed by Patrick Kury (41).

Porsche Design was always trying to redefine aesthetic norms, searching for new materials and avant-garde designs. Such was the case for the Chronograph I, the world’s first black timepiece, which at the time was quite a provocative.
Patrick Kuri will continue to build on this tradition:

As part of the new strategic realignment, we are consciously going back to the roots of Porsche Design timepieces. These revolutionised the industry in the 1970s and 1980s in terms of design and the materials used, as they included the world’s first black watch as well as the world’s first titanium watch. In the 2000s, Porsche Design timepieces boasted impressive technical highlights such as the mechanical-digital stopwatch display of the Indicator.

Currently the company is preparing to launch their first series – the Porsche Design Timepiece No. 1 – based on the Chronograph I and the titanium Chronograph.

Sketch of the upcoming Porsche Design Timepiece No. 1

Sketch of the upcoming Porsche Design Timepiece No. 1

The self-winding chronograph features a case made from titanium, which has a diameter of 42 millimetres. With regard to technical features, the model is equipped with a mechanical Valjoux 7750 chronograph mechanism that has a power reserve of 48 hours. The blackened sapphire crystal case back that shows the inner workings of the exclusive, energy-optimised Porsche Design rotor is a real eye-catcher. The Porsche Design Timepiece No. 1 with black rubber strap is waterproof up to a depth of 50 metres (5 ATM) and is limited to a production run of only 500 units.

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As a graphic designer, I'm fascinated by the crossroads between technology and aesthetics. Horology is one of these crafts, where art and engineering come together to produce mechanical wonders that grace the eye. WatchPaper was born from the desire to create an online tool where I can share my passion for watches.