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Entirely New Watch Retail Concept; Second Tourbillon Boutique to open in the United States Weehawken, New Jersey (April 26, 2009) – The Swatch Group Ltd, the world’s largest watch company, announced today the expansion of an entirely new retail concept to the United States with the opening of the second Tourbillon Boutique on New York [...]

Texts about the Co-Axial Escapement are filled with adjectives like “radical” and “revolutionary”. Are you comfortable with these descriptions? I am comfortable with hearing the Co-Axial escapement described that way because it is, in fact, revolutionary and radical. The Co-Axial Escapement solves a problem which had been perplexing watchmakers for 500 years and that is [...]

When OMEGA launched its Co-Axial calibre 2500 in 1999, the entire mechanical watch industry was put on notice. The Co-Axial Escapement in the calibre was the first practical new mechanical watch escapement to be introduced since the English and Swiss lever escapements were invented in the 18th and 19th centuries respectively. The operative word here [...]

Monday 06 April 2009 – The birth of a classic In 1982, OMEGA launched a watch which introduced a particularly radical and enduring design concept. The watch was the Constellation Manhattan and its now-famous “Griffes” or claws placed it among the ranks of the world’s most instantly identifiable timepieces. The Griffes were not only striking [...]

How do you feel about opening a store in this current economic climate? We can’t time our openings around economic conditions. We had been looking for a prime location in New York City for a long time. This address on Fifth Avenue is a unique opportunity and now that we’ve found it, we have every [...]

New York (USA) – Monday 06 April 2009 On April 4th, OMEGA comes to New York City. Its new flagship store at 711 Fifth will be the 51st OMEGA Boutique. The company’s entire product palette will be on offer. The flagship store is an important part of OMEGA’s retail strategy. In December of 2000, Nicolas [...]

Tuesday 31 March 2009 – Omega presented one of the most compelling and best-attended events at this year’s Baselworld trade fair. Four astronauts who wore their OMEGA Speedmasters on the Moon were joined by other key players in NASA’s manned space program at a news conference at the Swatch Group Plaza in the middle of [...]

Monday 23 March 2009 – BASELWORLD, the watch and jewellery industry’s most important annual trade fair, will take place from the 26th of March through the 2nd of April. OMEGA will have a significant presence at Baselworld and we look forward to meeting as many of you as possible in Hall 1.0. It’s safe to [...]

Wednesday 18 March 2009 – Each year, the Tavistock Cup pits teams from two Orlando, Florida-based golf clubs – Isleworth and Lake Nona – against each other in head-to-head competition. Both clubs have membership which includes some of the world’s leading golfers. This year, Graeme McDowell led his Lake Nona team to victory over their [...]

At every Olympic Games, OMEGA’s timekeeping and data handling professionals arrive equipped with tons of equipment – a veritable arsenal of the world’s latest and best sports timing technology. The 2010 Vancouver Winter Olympic Games will feature some technological débuts; here’s a sneak preview of some of the highlights: A high-definition judges’ scoring system will [...]