The Corum Boutique in Hong Kong

Opened on Christmas day in the Central District, the CORUM boutique is the first flagship store of the brand. Representing 40% of Corum’s turnover, the Far East market has grown quickly by double digit yearly increases since 2007. Hong Kong has thus become the place to be and a key market for the brand. A strategic opening that crowns a strong distribution network of 17 POS in Hong Kong.

For several years, CORUM has been a privileged partner of Swiss Prestige, one of the major partners for fine watches in Hong Kong & China. Convinced by the tremendous potential of the Asian market, CORUM has strengthened its retailers’ network in Asia opening 3 new POS in 2009 and plans to open between 5 and 10 new addresses in 2010 in the 4 major areas of Beijing, Shanghai, Guangzhou and Shenzen and in major cities of Harbin, Changchun, Hangzhou, Kunming, Shenyiang.

At the end of 2009, the two partners merged their skills and strengths to open the first CORUM boutique in Hong Kong. A very strong message given by the two partners, a snub to the economic downturn, and reflecting the increasing attractiveness of CORUM in the market.

Located on one of the finest streets in the world, CORUM has selected the Mecca of Asian prosperity to host its brand showcase. Situated close to the famous area of LankwaiFong, the boutique sits among the most prestigious addresses & prime financial area in Central, which is the heart of the business district. It is also one of the major tourist attraction areas in Hong Kong, where major celebrations are held attracting thousands of local people & travelers alike. This Haute Horlogerie boutique offers an exclusive CORUM showcase, helping to promote our image, whilst playing an ambassadorial role for CORUM’s points of sale around the world.

The brand slogan “UNLOCK & CONQUER” welcomes you to a symbolic representation of our brand. Showcasing eye-catching decor, the Corum boutique invites you into an area of 25 square meters to discover our brand DNA and to experience the Corum philosophy.

The Corum Boutique in Hong Kong

Asian Market

In Macao, the brand will open its second point of sale at Europe (1 Central Mall). Macao has become the place to be as Chinese visitors have selected it as the preferred location for their shopping activities.

In Hong Kong, Corum will relocate some of its points of sale to enhance its visibility by being showcased in more prominent areas. The brand wants to strengthen its presence as 80% to 90% of the business is generated by Chinese clients. To ensure our brand visibility and to respond to growing market demand, we will reinforce our presence with 5 to 10 new POS in 2010.

Corum has gained tremendous visibility in the past few years by benefiting from retailers large corner exhibition areas ranging from 12 to 18 m2.

deLaCour BiTourbillon

(Hong Kong, 18 January 2010) – Sparkle Roll Group Limited (“Sparkle Roll” or “the Company”)(SEHK: 970), is principally engaged in distributorships of top-tier luxury goods in the PRC, announced that its wholly-owned subsidiary, Sparkle Roll Watch & Jewellery Ltd. has signed a contract with deLaCour to be the exclusive global distributor of the brand BiTourbillon (“BiTourbillon”) watches.

Sparkle Roll is responsible for the marketing, distribution, pricing and sale of this renowned Swiss watch to all countries over the world with particular focus on PRC, Hong Kong, and Macau. The term of this global distributorship is for a period of 10 years, commenced on 1 Jan 2010. The BiTourbillon will be available at Sparkle Roll’s self-operated luxury centre in Beijing and also available in the worldwide online shopping network.

BiTourbillon is the world’s first dual differential tourbillon watch allowing both Local and GTM time to be read. BiTourbillon watches were conceived as a collection of unique pieces and they have demonstrated the finest watch making techniques and stringent quality as well as process controls for the creation of each unique master piece.

Mr. Ivan Tong, Chairman of Sparkle Roll, said, “As a purveyor of high-end luxury items, Sparkle Roll has built a reputation for incomparable service and value. With our outstanding management and network with various branded items, Sparkle Roll has won the trust and confidence of many top international brands. We have already established a leading position in the rapidly growing luxury markets in the realm of high-end automobiles, watches and jewelry. The recruitment of deLaCour represents another business milestone for the Group of carrying the most unique and collectible luxury pieces of the world.”

deLaCour BiTourbillon

About Sparkle Roll Group Limited (SEHK: 970)

Sparkle Roll Group Limited (SEHK: 970) is currently listed on the Hong Kong Stock Exchange and principally engaged in the distributorships of top-tier luxury goods, including ultra luxury automobiles such as Bentley, Lamborghini and Rolls-Royce in Beijing; exclusive distributorships of super deluxe branded watches Richard Mille, DeWitt, Parmigiani; cohesive partnerships with top-tier branded jewellery Boucheron and renowned French fine wines company, Groupe Duclot, for the PRC; as well as comics publishing and the multi-media development business in Hong Kong and the PRC.

About deLaCour

Born from a passion for avant-garde design and craftsmanship, deLaCour was established to offer alternative and exclusive creations to the world of luxury watch making. In 2003, deLaCour unveiled their first collection at the world’s most important watch and Jewellery show in Basel. The heart of the initial concept of deLaCour is Bichrono, which was represented as the first watch in history to possess a double automatic chronograph movement.
deLaCour’s conception of creativity is what differentiated the brand, especially with its award-winning slogan “Since Tomorrow”, meaning the history of the brand is written in the future. Each deLaCour model appears in limited edition and is made in very small quantity. With headquarters in Geneva, deLaCour is now present in over 35 countries with more than 70 points of sale.

Sparkle Roll Group Limited www.hk970.com
deLaCour www.deLaCour.ch

The ORIS Darryl O’Young Limited Editions

It’s all in the design

The Oris TT3 is back – with a vengeance and it’s ready to wipe the track with other motor sports watches. Excited by the Type 997 Porsche cars driven in competition by Darryl O’Young, the PCCA Double Class A Champion, Oris has designed two watches with a cool, sporty and technical look. Each model is limited to 997 units – a nod to the Type 997 Porsches.

Influenced by the technical features on the awesome Porsche 911 GT3 RSR and the 911 GT3 Cup, both sizes of watch (43.50 mm and 41.00 mm) guarantee maximum wearer comfort. The curved cases are black DLC coated for durability as well as added style. The sporty rubber strap with its flexible lugs ensures a snug fit on the wrist.

The unusual glass dial is printed with a wheel rim pattern and offers a glimpse of the quality automatic mechanical movement, as well as the calendar date wheel. This creates an eye-catching 3D layered dial effect. The Superluminova numerals on the dial are the same Microgramma typeface as used on the Porsche cars.

Seeing the quality Oris mechanical movement as the individual pieces move and turn is like watching Darryl as he drives around the track: smooth, controlled and dynamic.

Everybody off the track…TT3 is back!

The ORIS Darryl O’Young Limited Editions - back

Product Features

Oris Darryl O’Young Limited Edition
Ø 41.00 mm Ref: 733 7588 7714
Ø 43.50 mm Ref: 733 7589 7714

• Automatic mechanical movement. Centralised second, minute and hour displays. Date display at 4 o’clock.
• Multi-piece black DLC coated titanium case and crown. Screwed see through case back, water resistant to 10 bar/100 m
• Sapphire glass domed on both sides with inner anti-reflective coating.
• Glass dial with printed Porsche rim pattern and Superluminova numerals in Microgramma typeface, Superluminova indices.
• Black nickel hands with luminous inlay.
• Black rubber strap with black integrated flexible lugs and black DLC coated folding safety clasp.
• Limited to 997 pieces. Limited edition number engraved on the case side at 9 o’clock.

Canadian-born Chinese racing driver Darryl O’Young

Bedat & Co LANDMARK EXHIBITION 8th - 17 th October 2009

Bedat & Co confirms its legitimacy and leadership in feminine designs and reinforces its presence in Asian markets.

Following a strong appearance of the Brand in Baselworld 2009 and in the JCK Vegas Show, with an unprecedented support to its business partners in the current economic difficulties, the 100% Swiss company prepares a great manifestation in Hong Kong uber-luxury Landmark Mall from October 7th until October 17th.

During a 10 days exhibition, the main hall of the luxury mall will be transformed into an elegant display, dedicated to the Swiss artisan. Watch connoisseurs will be invited to special previews throughout the week. Bedat & Co, who prides itself as being the pioneer in the art of setting diamonds on steel, promises to range the most intricate yet beautiful feminine designs, reflecting the timeless and avant-garde Art Deco spirit. Thanks to the unswerving collaboration with the best ateliers of the Jura Valley, the brand has the highest standards of craftsmanship, stamped with the A.O.S.C1 label, the utmost symbol and guarantee of quality and ethics certifying the Swiss origin of all components.

Bedat & Co LANDMARK EXHIBITION 8th - 17 th October 2009

The brand’s commercial development is highly stimulated even in such economic context: expanding its already strong retail network with successful openings across Asia in China, Philippines, Singapore, South Korea, Taiwan and Thailand, as well as the first unique stand-alone Boutique in the world renowned epicentre of fine haute horlogerie in Starhill Gallery Malaysia; in addition to the prime Shop-In-Shop presence within the premises of Lane Crawford of Beijing and Hong Kong.

Today, Bedat & Co is pleased to experience rewarding success and enthusiasm from retailers. The brand is determined to show appreciation to all its defenders by organizing more special efforts and manifestations in Asia this autumn.

Prior to the gala dinner, guests were attracted by the triptyches in the foyer, a special touch screen device that enables the guests to experience in essence the ultimate luxury provided by the personalisation service of the new collection. With the Quai de l’Ile line and its revolutionary case comprising seven main parts, clients can choose from three metals, three dials and two movement finishings to create timepieces that best represent who they are, in an infinite number of possible combinations.

Photo © Vacheron Constantin

Stepping into the Ballroom, guests were immersed into a trendy, urban atmosphere that was designed and furnished especially to match the contemporary metropolitan themed Quai de I’lle Collection. Vacheron Constantin created one of the largest indoor video systems seen in Hong Kong for the launch of the new range of models, turning the room into an urban environment that allowed the audiences to travel around the world of Vacheron Constantin and learn more about the diverse experiences depicted by the new collection. The themes of urban, contemporary, stylish, high-tech, security and personalization were woven into a tapestry of moving images to create a conceptual detailed world for the guests to indulge themselves in.

Vacheron Constantin created a large scale innovative content to install a state-of-the-art high resolution video system using 12 high quality video projectors for the images to be displayed through, giving everyone in the room a 270o view of animation, which surrounded the guests in a beautiful ambience. As the night evolved, the images moved from creative interpretations of Vacheron Constantin to the watches themselves. Sometimes abstract modern art, sometimes real, the images provided a constant, rich visual feast. A moment is taken to celebrate the launch of the new Quai de l’Ile range intended to wow the audience as images appear from within a 3D world demonstrating the innovation of the extraordinary watches of Vacheron Constantin. As the night progressed, the last video of a spectacular night scene brought the audience to the finale.

Table setup - © Vacheron Constantin

The multilayered design of the new collection is reflected in the elegant long dining tables, where the detailed graphics of the face and bezel of the watch are printed directly onto several sheets of glass that in turn are stacked to achieve a multilayered effect, mirroring that of the actual timepiece glass. This treatment spectacled the new models in extreme close-up so that the detailing of the various faces and bezel options are showcased in a larger than life fashion, whilst retaining the spirit of the multilayered nature of the piece.

Marc Guten and Yann Bouillonnec - © Vacheron Constantin

Mr. Marc Guten, International Director of Vacheron Constantin, excited about the launch of the latest collection welcomed all the guests with a warm speech that led to the unveiling ceremony of the new collection, “Vacheron Constantin has always favoured the creation of timepieces with a unique character. It is not by accident that Vacheron Constantin has come to symbolise the ultimate in luxury that is represented by the personalisation of timepieces. It is the spirit and with respect for those values cherished by Vacheron Constantin, and because we have mastered the technology we are able to offer a concept of personalisation. It is my honour to see everyone here tonight to witness the launch of our latest invasion, Quai de l’Ile comes with a security system that is revolutionary. Flouting technical constraints, Vacheron Constantin has pushed the demands of security to their very limits by creating semi-transparent dials that are an innovative combination of the world of watch making and the most sophisticated and secret Security Printing technologies. Quai de l’Ile represents a new and truly pioneering concept in the field of Haute Horlogerie.”

This resolutely contemporary watch offers customers the opportunity to create their own personalized watch by choosing its components from a large selection of options. With the most advanced technology, customers can easily compose and order their own personalized Quai de l’Ile models at designated Vacheron Constantin retail locations worldwide. First, the personalized watch is envisaged and designed by the future buyer with the aid of an interactive tactile screen developed by Vacheron Constantin and a set of material and colour samples. It then enters its production cycle in Geneva and will be delivered within a few weeks, as agreed on beforehand with the client.

The Boutique Vacheron Constantin en l'Ile in 1906 - © Vacheron constantin

About Vacheron Constantin
Vacheron Constantin, the world’s oldest watch manufacturer, has enjoyed uninterrupted activity since its founding in 1755. A full-fledged watch Manufacturer, it masters the complete creative process, ranging from research and development of movements, the aesthetic definition of each of its models, the full set of stages in designing and making the watch components, through to entirely hand-crafted finishing. Vacheron Constantin – a branch of the Richemont Group since 1996 – runs two production sites with complementary activities: the new site in Plan-les-Ouates/Geneva, a contemporary Manufacture and international brand headquarters where the company moved to since August 2004; and the “Ateliers” in the Vallée de Joux, which is home to the movement Research and Development unit and to the manufacturing of the components of mechanical movements. Vacheron Constantin currently employs around 500 people worldwide, including almost 400 watchmakers, engineers, designers, craftsmen and staff in Switzerland. The company has developed its business in almost 80 countries around the world, distributed through 18 exclusive boutiques, as well as a network of less than 500 carefully selected points of sale.