Hublot announced this week an exclusive partnership with the Dallas Cowboys, making the Swiss luxury watch brand the Official Luxury Watch & Timekeeper of America’s legendary football team.
By signing with the Dallas Cowboys, Hublot becomes the first luxury watch brand to enter the world of American football. Back in 2007, they were the first to embrace soccer, and this year Hublot had a gigantic exposure by being the official timekeeper of the FIFA World Cup. They were also the first luxury brand to get involved with NBA by signing with the Miami Heat and the Los Angeles Lakers.
By signing the Dallas Cowboys, Hublot CEO Ricardo Guadalupe welcomes a legendary US football team into the select fold of Hublot Ambassadors, all legends in their own time and discipline: the fastest human Usain Bolt; The King Pelé, the legendary Depeche Mode music band, the Bayern Munich and the Paris Saint-Germain football clubs, the prestigious Oceanographic Museum of Monaco, Ferrari and the FIFA to name just a few.
Hublot is celebrating this partnership by launching three custom, limited edition, Dallas Cowboys-branded timepieces, inspired by the teams iconic Blue and Silver. Celebrating the Cowboys Five (5) Super Bowl wins, the famed Cowboy star can be found on the “5” of each model, with the woman’s piece boasting star set in diamonds. The Timepieces will be sold exclusively in the Dallas market – both at Hublot’s Dallas boutique and a newly minted pop-up location in the Cowboys’ Owner’s Lounge at AT&T Stadium, perhaps the most exclusive location in professional football. Through this partnership, Hublot is now the naming rights partner of the VIP parking entrance; Hublot clocks will adorn the stadium walls, while the HD jumbotrons above the field will feature a Hublot clock for the pre-game countdowns at all home games.
More about Hublot at www.hublot.ch