Geneva, February the 26th 2009 – Bedat & Co, the Geneva-based Swiss watchmaker, currently employing 20 people, will from now on contribute to the activities of it new parent company Luxury Concepts Watches & Jewellery Sdn Bhd, the Malaysia-based brand management company, in partnership with Viviane Fankhauser, acting-CEO of Bedat & Co.

Luxury Concepts is dedicated to introducing and managing highly-specialized, niche watch and jewellery brands. Through a high-end network, Luxury Concepts successfully targets watch enthusiasts who appreciate the fine art of watch making – a perfect match for Bedat & Co.

With the presence of Viviane Fankhauser, the “Joaillier de l’Acier” is going back to its basics and re-focuses on the core activities which made its success: timepieces whose timeless allure and fine workmanship recognisably belong to Bedat & Co. Expert in the crafting of movement clothing, Bedat & Co has always sourced its know-how in Switzerland, according to its own charter “A.O.S.C” (Certificate of Swiss Origin). A choice that will continue to generate work for the Swiss artisans.

Through a rigorously selected distribution, the Geneva house exports its watches in the USA, Europe, Middle East and Asia.

Frank Low, CEO of Luxury Concepts said: “I am excited at the opportunities that lie ahead for Bedat & Co. and am delighted that we will be able to build upon the legacy that has been created at the brand and to develop its potential further.”

Viviane Fankhauser, CEO of Bedat & Co said: “It is a great opportunity for Bedat & Co to work with Luxury Concepts in order to continue to address a refined clientele who values the discrete sophistication of quality. The recipe stays unchanged, our timepieces will always be alike those who shape them: imbued with sincerity and emotion.”

Bedat & Co invites you to come and discover the novelties at BASELWORLD 2009. Hall 3.0 – Stand B01

For more information:
Tiffany Cartier-Millon
+41 22 718 01 88
Press@bedat.ch

Source: www.bedat.com